Optimising Adwords Bid Modifiers

Are you optimising Adwords Bid Modifiers? If not, you could be missing out on conversion opportunities – and more importantly, you could be wasting your budget on Google’s default settings.

Did you know Google allows you to bid up or down on:

  • Countries, counties and UK cities
  • Times of the day
  • Desktop or mobile devices
  • Age and gender

It’s well know Google wants users to have a great search experience, but they are not by default guardians of your coffers. If you don’t tend to moderate your bids in these often overlooked areas, you could be wasting valuable budget and masking high CPAs and lows ROIs.

Here’s a step by guide to what to look for

  • Locations
  • Ad scheduling (dayparting)
  • Device bids
  • Demographics

 

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