What is Pay-Per-Click Advertising?
PPC is when you pay to be listed on Google or Bing search results, as a banner ad on a 3rd party website or social media platform such as Facebook, Twitter or LinkedIn.
Google Ads is by far the most popular search engine in the UK, allowing you to target a huge audience based on the keywords they use – to promote your products or services. Or to promote brand awareness you could use the Google Display Network (GDN).
Google Ads is by far the the most effective and intelligent way to pay for quality visitors.
In the right hands it can be a cost-effective marketing avenue with a high return
Advertise on Google Adwords with Digital Nation
Whereas many PPC marketers will aim for the largest number of clicks possible through to your site, at Digital Nation we focus on making those clicks count. We know from over 22 years experience in Paid Search that quantity is not always quality.
We create intelligent campaigns that focus on realistic objectives, tailored to the unique nature of your business goals.
In addition to the Google network, we can also build a Bing or Facebook Advertising campaign for you. You just tell us what kind of budget you have, and we’ll tell you how to get started.
If you already have a campaign running we will evaluate its performance and recommend improvements.
If you want a cost-effective advertising medium, find out more about how Pay Per Click Advertising can help grow your business – call us on 0207 993 5482.