Device data within Adwords Auction Insights Report

Ever found it difficult to pinpoint why your impression share goes down even though your ranking #1 and you have plenty of budget?

Would you like to know who is your biggest competitor on mobile at Easter or Christmas?

Did you know it is possible to get specific device data within Adwords Auction Insights Report?

Ordinarily, in the main screen of the Auction insights report, you’ll only see agregated data, which sometimes masks a real threat to IS.

Interesting.

What if I told you you could also segment by both device and date?

With a little bit of Adwords deep diving you can see which competitor is encroaching on your mobile audience every month!