Using Adwords data to improve SEO

Do you know how to use insights from Adwords to improve your SEO and website content?

Since PPC traffic is highly targeted, you should think of it as a shortcut to viewing a cross-section of your paying customers.

• Who is your audience? How old are they?
• What are people searching for?
• What are they asking – the what/when/why questions?

All these things can inform your website content and SEO strategy